Mentos is running a £1.6m campaign across its Mint, Fruit and Rainbow packs, following the brand’s “Say Hello” campaign last year.

The “Complimentos” campaign features limited edition Mentos packs, available from July until September for 60p, with “light-hearted” compliments printed on each pack, such as “You are the one I CHEWS” and “You and I are MINT to be”.

A cinema advert, out-of-home media and consumer sampling will support the campaign, as well as “experiential” pop-ups and retailer POS tools.

Sarah Elmer, Mentos brand manager, said: “The adult singles market is under pressure, particularly within mints, so we are aiming to inject some excitement in order to increase visibility and drive growth for this part of the category.

“Mentos is the number three candy brand globally and sales of our adult singles are currently outperforming the market, with Fruit growing at 3.2% and Mint 1%, so we are in a fantastic position to bring innovation to the category and ignite change”.

Read the original article here: https://www.talkingretail.com/products-news/confectionery/mentos-kicks-off-new-campaign-compliments-12-06-2019/

Disclaimer: All above content is owned & credited to the above source. All opinions, views and news are not of Picaboxx but have been re-circulated from the source above.